The LuLac Edition #2961, June 22nd, 2015

NOTICE TO CANDIDATES

SOMETIMES LESS IS MORE

Incoming District Attorney Robert Klein. (Photo: Klein website).

We get so caught up in covering Luzerne and Lackawanna Counties as well as the big issues going on that sometimes we miss these little gems. There was a race worth watching in Susquehanna County and our good friend Bob Harper was involved in it. Harper is known as a Media consultant that has made his reputation on creating and executing funny, effective and memorable ads for candidates. But in this race Harper used no electronic media and had a candidate that was relentless in his face to face meetings with voters.

THE CAMPAIGN SCENARIO:

Bob Klein has been an Assistant District Attorney in Lackawanna County for 14 years
He moved to Susquehanna County back in the 90's and commutes from his home to his job and back. He never ran for political office and his name recognition in that county was virtually non-existent.
His main opponent, Marion O'Malley has been the 1st Asst. DA in Susquehanna County for a similar amount of time and had excellent name recognition. Born and raised there her father was a also very well-liked and respected Judge.
State Representative Sandra Major visibly endorsed her as well as She was also very visibly endorsed by State Rep Sandra Major as well as most members of the local Republican Party.
Turns out that Attorney Klein won the nomination on both sides and come January will be known as District Attorney Robert Klein. What was that ad guru's slogan that put an unknown commuter over the top in Susquehanna County? Take a look.

Proving the point that sometimes less is more.