The LuLac Edition #3689, January 1st, 2017

WBRE TV @ 65

WBRE signed on New Year's Day 1953 becoming the first television station in the market. It was owned by the Baltimore family along with WBRE radio (1340 AM now WYCK and 98.5 FM now WKRZ). Although it appears that the call letters stand for Wilkes-BaRrE, they actually refer to Baltimore Radio Exchange, the Baltimore family's company.
WBRE is owned today by Nexstar Broadcasting. 

The Shawnee Indian character was a logo in the 60s. 

Franklin D. Coslett was one of the pioneers in broadcasting in this region. 

WBRE logos.